An acclaimed business leader, Lord Jones was knighted for his services to business in 2005, becoming a life peer at the House of Lords in 2007. Throughout his impressive career Lord Jones has held distinguished posts in top firms across varied industries operating in many international markets, ran his own hugely successful business and currently serves as Chairman of Triumph Motorcycles Limited and Grove Industries and is the Corporate Ambassador for Jaguar Cars and JCB. In 2000 he joined the CBI as Director General, putting into action his vision of business as a means of socially inclusive wealth creation. In July 2007 he was appointed Minister of State for UK Trade & Investment, spending 15 months promoting Britain across the world, travelling to 31 countries in 45 overseas visits. Digby’s fantastic advice can be applied in Micro-Tyco and beyond, whatever stage you are at with your education, career or business. Teachers, you might want to watch the video first before sharing with your class.